FA Marketing Audit

KKExcel was commissioned by The FA to design an electronic data collation system using Excel software.  This unique system provides an overview of marketing activities across forty-nine County Football Associations, enabling The FA at a national level to identify:

•    Website user trends
•    Facebook and Twitter user trends
•    Marketing and Communication activities/tasks requiring improvements
•    Collective and individual training needs
•    Chronological analysis of data to identify individual support required for County FAs and much more!

Once designed KKExcel also managed the collation and inputting of data, to ensure an accurate approach from start to finish.

Darren Bernstein, CFA Business Support Manager (Marketing and Communications), commissioned the project and once in receipt of the final product stated…

“Thank you to KKExcel for creating a fantastic piece of work.  Compiling in one place over 1300 different pieces of information, KKExcel has created a detailed and accurate assessment of a range of marketing and communication indicators for County Football Associations.  The accuracy of the work will enable The Football Association to support its Counties in this important business function with a greater degree of accuracy.  I look forward to working with KKExcel in the future”.